4 minute readFAILURE STORIES

FAILURE STORIES. EP. 04 COLONEL SANDERS

OVERCOMING FEAR OF FAILURE. PART 1

Age is a case of mind over matter. If you don't mind, it don't matter - Satchel Paige

This is a remarkable story of Colonel Harland Sanders. A Man who started at 62 and failed 1009 times before succeeding.  This story is inspirational because it’s an example of how perseverance, dedication, and ambition along with hard work can create success; regardless of your age.

 

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Colonel Harland Sanders has become a world-known figure by marketing his “finger lickin’ good” Kentucky Fried Chicken. He was the founder of Kentucky Fried Chicken (KFC). However, most people know him because of his iconic white suit, black string tie and walking cane. His statues are almost all over the world since KFC is present in about 118 countries.

 

Retirement

One of the most amazing thing is that he just started when most of us are already finishing. While most people can’t wait to start being really lazy he started to be really busy. At the age of 62, after running a restaurant for several years, Colonel Sanders retired and received his first social security check for $105. And it wasn’t until the age of 65 when he sold his first restaurant, when he truly started to build his global fried chicken empire.  

 

Biggest Asset

Col. Sanders loved to share his fried chicken recipe and in return people were telling him how much they loved it. This helped him build an incredible confidence and certainty in his recipe. He was determined to sell the world on his delicious chicken secret.  Not having much at his disposal, Colonel Sanders decided to use his biggest asset. Try to think what is one of the biggest assets of most people who are retired? It’s Time. Using that to the fullest he traveled door to door to houses and restaurants all over his local area. He wanted to partner with someone to help promote his chicken recipe. Needless to say, he was met with little enthusiasm.

 

1009 rejections

In those tough times of rejection confidence in his recipe helped him perceiver and be persistent in his hustle. But if he wouldn’t learn from his failures and if he wouldn’t keep on changing his approach it probably wouldn’t get him anywhere. After being rejected many times he started to cook his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders was turned down 1009 times before his chicken was accepted once.  

 

Deal?

The deal was that for each piece of chicken the restaurant sold, Sanders would receive a nickel. The restaurant would receive packets of Colonel’s secret herbs and spices in order to avoid them knowing the recipe. The first restaurant that he landed was based out of Salt Lake City, Utah, which became the first Kentucky Fried Chicken. The restaurant tripled its sales within a year where 75% of that revenue was from the colonel’s chicken.

 

Exit

The company grew and expanded faster than he could have ever imagined. In 1964, at the age of 74 years old, Colonel Sanders had 600 franchises selling his trademark chicken. He sold the company for $2 million dollars to a group of investors led by Jack C. Massey and John Y. Brown Jr. But he retained the rights to the Canadian franchises and stayed on as a salaried goodwill ambassador to the company. In 1976, the Colonel was ranked as the world’s second most recognizable celebrity. This just goes to show us that it doesn’t matter how old we are or just how much money we have to our name in order to accomplish something great.

 

Secret recipe

Did he succeeded because he had proper connections? Did he have the best education? Large capital in the beginning? Incredible marketing abilities? Was he very well situated? Born with any advantages? Was he young when he started? No. None of this is true. There is only one reason for his success. He knew what he wanted and he took massive action.

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